WELCOME TO THE WEBSITE OF
JEREMY KEES

Jeremy Kees, Ph.D.
Assistant Professor of Marketing
Villanova School of Business
610-519-6145
jkees@villanova.edu

 

 

 

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VILLANOVA UNIVERSITY       ----      VILLANOVA SCHOOL OF BUSINESS

 

Click on the citations below to view a .pdf file of the article. If you have problems accessing
the articles or would like more info, please email me.

Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth Gelfand Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott, and Beth Vallen (forthcoming), “Promoting Positive Change: Advancing the Food Well-being Paradigm,” Journal of Business Research.

Kozup, John, Charles A. Taylor, Michael L. Capella, and Jeremy Kees (2012), “Sound Disclosures: Assessing When a Disclosure is Worthwhile,” Journal of Public Policy & Marketing, 31(2).

 Burton, Scot and Jeremy Kees (2012), “Flies in the Ointment? Addressing Potential Impediments to Population-Based Health Benefits of Restaurant Menu Labeling Initiatives,” Journal of Public Policy & Marketing, 31(2).

 Taylor, Charles A., Michael Capella, and Jeremy Kees (2012), “Tobacco Harm Reduction Advertising in the Presence of a Government Mandated Warning,” Journal of Consumer Affairs, 46(2), 235-259.

 Andrews, Craig, Scot Burton, and Jeremy Kees (2011), “Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols,” Journal of Public Policy & Marketing, 30(2), 175-190.

 Kees, Jeremy (2011), “Advertising Framing Effects and Consideration of Future Consequences,” Journal of Consumer Affairs, 45(1), 7-32 (lead article).

 Scammon, Debra L., Punam A. Keller, Pia A. Albinsson, Shalini Bahl, Jesse R. Catlin, Kelly L. Haws, Jeremy Kees, Tracy King, Elizabeth Gelfand Miller, Ann M. Mirabito, Paula C. Peter, and Robert M. Schindler (2011), “Transforming Consumer Health,” Journal of Public Policy & Marketing, 31(1), 14-22.

 Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth Gelfand Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott, and Beth Vallen (2011), “The Quest for Eating Right: Advancing Food Well-Being,” Journal of Research for Consumers, 19, 1-12.

 Capella, Michael, Ronald Paul Hill, Justine Rapp, and Jeremy Kees (2010), “The Impact of Violence Against Women in Advertisements,” Journal of Advertising, 39(4), 37-51.

Kees, Jeremy, Burton, Scot, Craig Andrews, and John Kozup (2010), “Understanding How Graphic Visual Warnings Work on Cigarette Packaging,” Journal of Public Policy & Marketing.

Tangari, Andrea Heintz, Craig Andrews, Scot Burton, and Jeremy Kees (2010), "Can Corrective Ad Statements based on U.S. v. Philip Morris USA Inc. Impact Consumer Beliefs about Smoking," Journal of Public Policy & Marketing.

Kees, Jeremy, Scot Burton, and Andrea Heintz Tangari (2010), “The Impact of Regulatory Focus, Temporal Orientation, and Fit On Consumer Responses Toward Health-Related Advertising,” Journal of Advertising, 39(1), 19-34.

Tangari, Andrea Heintz, Judith Anne Garretson Folse, Scot Burton, and Jeremy Kees (2010), “The Moderating Influence of Consumers’ Temporal Orientation On the Framing of Societal Threats and Corporate Responses in Cause-Related Marketing Campaigns,” Journal of Advertising 39(2), 35-50.

Capella, Michael, Ronald Paul Hill, Justine Rapp, and Jeremy Kees (2010), “The Impact of Violence Against Women in Advertisements,” Journal of Advertising.

Joireman, Jeff, Jeremy Kees, and David Sprott (2010), “Understanding Why Temporally Myopic People Have More Credit Card Debt: Two Complementary Explanations,” Journal of Consumer Affairs, 44(1), 223-242.

Kees, Jeremy (2010), "Temporal Framing in Health Advertising: The Role of Risk and Future Orientation," Journal of Current Issues and Research in Advertising, 32(1), 33-46.

Kees, Jeremy, Paula Fitzgerald Bone, John Kozup, and Pam Scholder Ellen (2008), "Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-to-Consumer Online Prescription Drug Promotions," Psychology and Marketing, 25 (7), 675-691.

Howlett, Elizabeth, Jeremy Kees, and Elyria Kemp (2008), "The Role of Self-Regulation, Future Orientation, and Financial Knowledge in Long-Term Financial Decisions," Journal of Consumer Affairs, 42(2), 223-242.

 Kees, Jeremy, Scot Burton, Craig Andrews, and John Kozup (2006), “Effects of Alternative Cigarette Warning Messages and Graphic Visuals on Packaging:  Implications for the Framework Convention on Tobacco Control,” Journal of Public Policy & Marketing, 25 (2), 212-223.

 Burton, Scot, Elizabeth Creyer, Jeremy Kees, and Kyle Huggins (2006), “Attacking the Obesity Epidemic: An Examination of the Potential Health Benefits of Nutrition Information Provision in Restaurants,” American Journal of Public Health, 96 (9), 1669-1675.

 Kurtz, David, Jeremy Kees, and Travis Tokar (2004), “An Examination of Intrinsic and Extrinsic Motivational Factors that Affect Research Productivity of Marketing Academicians,” Journal for Advancement of Marketing Education, 4, 9-15.

 Jensen, Thomas, Jeremy Kees, Scot Burton, and Fernanda Turnipseed (2003), “Advertised Reference Prices in an Internet Environment: Effects of Consumer Price Perceptions and Channel Search Intentions,” Journal of Interactive Marketing, 17(2), 20-33.

 

 

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