WELCOME TO THE WEBSITE OF
JEREMY KEES

Jeremy Kees, Ph.D.
The Richard Naclerio Emerging Scholar
Assistant Professor of Marketing
Villanova School of Business
610-519-6145
jkees@villanova.edu

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 (graduate)

DECISIONS IN MKT
(GRADUATE)

PRINC. OF MARKETING
 (undergraduate)

Contemp Issues in Marketing
(graduate)

VILLANOVA UNIVERSITY       ----      VILLANOVA SCHOOL OF BUSINESS

NEWS

I recently appeared on the CBS Early Show to discuss my research on cigarette
warning labels. You can view the clip HERE.

Articles I have authored are now available HERE for downloading.

I was recently named the inaugural holder of The Richard Naclerio Emerging Scholar professorship. This
is a great honor and I am thankful to the Naclerios for their generosity.

Just a few articles of mine published in 2010/2011:
Transforming Consumer Health
Front-of-Package Nutrition Labeling
Tobacco Corrective Advertising

Link to the front page of the "World News" section of USA Today for my work on
 cigarette warning labels.

Two of my manuscripts on tobacco advertising and packaging were published in the Fall 2010 issue of
Journal of Public Policy and Marketing. They are available for download here.

Some of my research on violence in advertising will appear in an upcoming issue of Journal of
Advertising.

My research on cigarette warning labels was recently featured on Yahoo, MSN, and various other
places. Here is a link to the MSN article that even used one of the packages we created and
used in some of our studies.

My research on the use of skinny models in advertising was featured in Ad Age recently. And
then it was picked up by a ton of other media/blogs around the world. Here is a link to the article.

A couple of my advertising studies that have been in the works for a long time now have recently
been accepted for publication in the Journal of Advertising and Journal of Current Issues
and Research in Advertising.

Some of my research on consumer risk and pharmaceuticals was recently published in
Psychology and Marketing.

A cool study we did on financial decision making was recently published in the Journal of
Consumer Affairs.

The Villanova School of Business was recently ranked #12 in the U.S. by BusinessWeek.

The Villanova Part-Time MBA Program was recently ranked #11 in the U.S. and the Executive
MBA was ranked #25 in the world by BusinessWeek.

Villanova University was recently ranked as the #1 "Most Wired" campus in the U.S. by PC
Magazine and the The Princeton Review.

Some of my obesity research was recently published in the September 2006 issue of
American Journal of Public Health, a top-tier public health journal.

Some of my smoking research was recently published in the Fall 2006 issue of the
Journal of Public Policy and Marketing.

www.mainlinebrewers.com
 

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